Why the following trends in consumer behaviour are on the rise

Social media marketing is a pattern that continues to gain momentum. Here's all what you have to understand.

While billboards and TV commercials are still in use and stay efficient marketing tools, the past few years have actually seen the emergence of brand-new marketing formats that drive traffic and motivate sales better than anything else available. Social media marketing is considered among the top consumer trends at present, and for good reasons. The vast bulk of customers spend more time on social media today than at any point in the past thanks to how ingenious and entertaining these platforms have actually become. Companies realised that they could capitalise on this success by promoting their services and products on spaces where customers spend hours on end simply scrolling. You are now more likely to see ads and marketing campaigns most pertinent to you in a subtle method. For example, short videos or disappearing images have actually become effective marketing tools, something that the US shareholder of Philip Morris will understand.

Digital solutions were once exclusively preferred by younger consumers who matured with tech and appreciate the convenience element it provides. As we've become more connected and acquainted with online offerings, more demographics are now drawn to digital choices as they realise the many advantages they stand to unlock. This is why businesses today invest substantial sums in improving their online presence and digital offerings. In fact, enhancing the customer experience has become one of the most important consumer trends in many spaces, especially the e-commerce sector. Consumers now enjoy a wide variety of digital choices and features that make their shopping experience a lot more pleasant. From including useful filters that can be applied to only get the most relevant results to the read more addition of digital payment options, e-commerce businesses have given consumers every reason to shop on their platforms. This is something that the activist stockholder of Reckitt will understand.

Today, most businesses from across markets and sectors are making an effort to support the environment and promote environmentally friendly practices in different methods. This came as a result of ongoing consumer demands and pressures in an attempt to drive a favourable force of change in business. This has actually now developed into among the biggest consumer trends as many people do their due diligence before purchasing a product or doing business with a company. Consumers will make the effort to examine the environmental impact of businesses they consider buying from and make a buying choice depending upon their findings. This approach gave more prominence to regional companies that have regional suppliers and less environmentally-taxing supply chains. The shop local trend has become one of the key consumer trends that intend to support regional businesses while also supporting the environment. This is something that the activist investor of Pernod Ricard is most likely aware of.